Positive Power of Principled Profit, August 2009

–> Positive Power Spotlight: EnergyCircle.com
How’s this for a mission statement (transcribed from the cheery video by the head of customer service, right at the top of the home page): “To help you find the most effective products to make your house most efficient.” The same video offers a great guarantee: “If you aren’t satisfied with anything you buy from us, we’ll replace it, refund your money, or work with you to make it right. We as a company, and I personally, are committed to you being 100% thrilled with us.”
Continue reading: http://tinyurl.com/PP0809

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself. But my problem is… my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice. So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the code,GET5OFF. You’ll also receive my two newest e-books free with your purchase. Get all the details here: http://www.tinyurl.com/ShelsQuandary

–> New Web Portal Puts All of Shel’s Stuff in One Place
Something I’ve wanted to do for a long time: have a single page that lets people sort themselves out according to what you’re looking for and how I can help. With over a dozen websites, it was getting pretty complicated. This page starts with several options for types of services, continues to a website directory, and then has a bio and contact options. Would love to hear what you think of it. ShelHorowitz.com

–> Hear & Meet Shel
*If you’re in Western Massachusetts and want to see some amazing art, my stepfather, Michihiro Yoshida, is having another one-man show at the Burnett Gallery, Jones Library, Amherst. I’ll be at the reception the evening of September 3. He’s painting up a storm!

* Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 10 on “Frugal, Ethical, and Creative Book Marketing-By the Book, Or By the Boxcar”

* “How and Why to Green Your Work Life,” GreenWorks: Green Career and Job Development Symposium, Friday, Sept. 11, 2009, Southern Connecticut State University, New Haven (and there’s a Green Expo/Folk Festival the next day at Edgerton Park). I’m on a two-person panel, and I’ll be focusing on the “Why” part–the Principled Profit rationale. I’ll also have a table at both events. Stop by and say hi.

* Friday, September 18, interviewed on Business Ethics and Marketing by Ike Engelbaum on his Entrepreneurship American Style radio show.

* Tuesday Sept 22, 5 pm ET/2 pm PT, Allison Nazarian and I will host a call with the amazing George Kao, a social network trainer who has forgotten more than most of us know. I’ve been marketing seriously via social media since 1995, and it’s been my primary source of clients all the way back to 1996. And yet, I learn so much from listening to George that I not only sat in on three of his calls in the last two months, but also made a point of seeking him out for a dinner meeting when I was in San Francisco. This call is so important, and you will learn so much, that I’m going to send a special note about it. If you only pick one teleclass to attend in the next few months, make it this one. Sign up at http://georgekao.com/922

* Wednesday, September 23, I’m doing a class for Hilton Johnson’s Global TeleClass organization, “The Magic Triangle: Turn Ethics Into Powerful Success.” This is an experiment, and as part of my contract, I have promised to send out a series of three solo mailings: two about their HealthCoach training and one about my program (which I think also mentions the other programs for the month). So even though you don’t usually get solo mailings from me, be aware of these.

* Guest on Kim Smith’s Blog Talk Radio show, “Introducing Writers,” Wednesday, October 14, 8:30 pm ET/5:30 PT (book marketing).

–> Friends Who Want to Help
* Dr. Mani’s New Book Benefits Child Heart Patients: Remember my friend Dr. Mani Sivasubramanian, India-based pediatric cardiac surgeon, e-book author, and Internet entrepreneur? He’s about to release his first physical book: Think, Write & Retire!–and all profits will go to funding heart surgery for needy children.

* Author 101 University: Rick Frishman is doing another Author101 University, Oct 30 & 31 in Las Vegas.

Some of the opportunities mentioned may pay me commissions. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.

–> Another Recommended Book: Tipping The Point, by Tom O’Brien
As I complete six years of writing this column, I believe this is the first time I’ve reviewed an e-book instead of a physical book. Not only that, but an e-book with a absurdly low price of $9.95 US. I’ve seen a lot of those, and the vast majority I’d never recommend. They tend to be shallow, fluffy, and to exist only to upsell various other offers. Tipping the Point is different. It has far more practical value than many e-books I’ve seen at five or even ten times the price. Basically, it’s a quick-start guide to viral marketing, using integrity and ethics–and incorporating many examples…
Note: There are two volumes in Tipping the Point. Volume 1 is free and you can download it from this link. Volume 2 is available for $9.95 with the “add to cart” button on the same page. http://shelhorowitz.com/go/tippingthepoint/

–> Which of Shel’s Books is Right for You?

–> New on the Sites, August, 2009

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

Published monthly since September, 2003 by Shel Horowitz

Shel Horowitz, 16 Barstow Lane, Hadley, MA 01035, United States

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s