Monthly Archives: September 2009

The Types of Green Energy?

by Jerry Dyess

What comes to mind when you think of “green energy”? A huge piece of glass on the roof of your house? An old windmill with wires strung into the house? Green energy may bring to mind an energy option that seems crude and inefficient. When you look at the latest green energy technology, you find it takes a lot of money to pay a professional to install a system in your home. Green energy does not need to be expensive or new to be able to use it.

A renewable energy source that is safe for the environment and does not emit harmful emissions is considered green energy. These energy sources include more than just wind or solar energy; they also include hydroelectric and geothermal power. Let us look at these sources of energy and why they are considered green energy.

Solar energy is still being developed; it is probably the most talked about form of green power. In the future, many believe we will be producing solar power with plastic wrap; the fact is they have developed a form of plastic wrap that will collect solar rays for producing power. Solar power is still not ready for widespread use and is considered too expensive and difficult to take care by the average person. In years to come solar power will prove to be a good option for alternative energy.

Wind power has been here for a long time. To most people energy is electric. Energy is the force that helps make electric or provides another service we need. In the past windmills were used for other tasks other than producing electric such as pumping water. The wind turbines today are very effective in providing power and do not require a lot of maintenance to keep them working well. A perfect place for these wind turbines to work well is in the wind belt, such as in Texas where they have the biggest wind farm in the country. It features miles of windmills to provide clean energy for Texas residents.

Geothermal power is harder to understand. The temperature underneath the ground stays the same, this knowledge can help us heat and cool our houses and businesses. We can harness this energy by using thermal rods to run this air into the home. You would never have to run an air conditioner or heater again. Volcanoes are buried underneath the ground in some areas. Steam and pressure is the result of volcanic activity and this produces energy. This type of energy can be harnessed and used all over the world.

Hydroelectric power may or may not be green depending on the circumstances. A small hydro plant is considered green, as it will not disturb the balance of nature, as they do not need to make changes to the water or the landscape to operate. A large plant on the other hand needs to create a large body of water by flooding an area in order to run the hydro plant. These are not considered green as they change the face of the land for years to come.

There are different forms of energy that are green and not used, as they were never developed. You will not need to pay as much money to the electric company if you have your own source of green power operating in your home. You can still stay connected to the light company and if your green power fails for any reason, you will still have power. This will help the earth stay cleaner in years to come.

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Positive Power of Principled Profit, September 2009

Click here to read online and access all the links:
http://tinyurl.com/PPSept09

–> SendOutCards.com/Michael Stammer: Positive Power Spotlight, September 2009
Looking around for the perfect business to complement this month’s book review on gratitude, I thought of SendOutCards.com, and particularly of one of their top affiliates, Michael Stammer.
Click here to continue reading: http://tinyurl.com/PPSept09s

–> Another Recommended Book: Appreciation Marketing
Another Recommended Book: Appreciation Marketing: How to Achieve Greatness Through Gratitude, By Tommy Wyatt and Curtis Lewsey (BFG Group Publishing, Westport, CT) As Wyatt and Lewsey point out, your customer can leave you for ever in just two clicks: the first to Google or another search tool, and from there to a competitor…
Click here to continue reading: http://tinyurl.com/PPSept09b

–> Travel advisory: Traveling to the American Southwest (or live there?) Be sure to read the article we’ve just posted about Valley Fever. Valley Fever: The Southwest’s Local Secret

–> Saving the World at Work: an exclusive excerpt from Tim Sanders new book. Sanders, a former Yahoo exec, is author of Love Is The Killer App–the very first book I reviewed in this newsletter–as well as The Likeability Factor, which I also reviewed. Good Stuff.

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself. But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice. So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit
http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the right code:
GET5OFF – $5 off one copy
GET10OFF2 – $10 off two copies
GET15OFF3 – $15 off three copies
With any of these three coupon codes, you’ll also receive my two newest e-books free with your purchase. Get all the details here.

–> Friends Who Want to Help
* Can you profit with social media and still keep it to just 15 minutes a day? Join me as I interview George Kao, the best social media trainer I’ve ever encountered (and I’ve tried quite a few), as he explains how to maximize your benefit and minimize your time on Facebook, LinkedIn, and Twitter. No charge for the live call, but the replay will cost $80. So join us for the live call Tuesday Sept 22, 5 pm ET/2 pm PT and pay nothing.
http://georgekao.com/922s
* Create Your First Info Product with Expert Help From Marcia Yudkin The always-brilliant Marcia Yudkin–I’ve known her for 25 years and can safely say that–doesn’t often let people have access to her brain for free. But she’s doing two no-cost telesminars aimed especially at those who haven’t yet created information products of their own:
Your First PDF Report, Step by Step: Friday, September 18, 4 pm Eastern, 1 pm Pacific.
Your First Audio Product, Step by Step: Thursday, September 24, 7 pm Eastern, 4 pm Pacific
She writes: “These are not promotional or sales calls – there will be no more than a 30-second commercial at the beginning and the end for my course. The rest is pure teaching. So if you have people on your list who want to learn these skills, please let me know!”
* Booklets are Much Easier than Books–Learn the Secrets Paulette Ensign, the Booklet Queen, is running a new teleseminar series: interviewing nine people who’ve been successful as authors of booklets. Booklet Author Success Series Paulette beleives in delivering a lot of value, and her interviews generally go well beyond the basics. This series is no exception. Among the topics: preselling thousands of copies before you write the first word…partnering effectively with charities…using the same content a gazillion different ways. The first of these calls starts today, September 15, 2 pm Eastern–but don’t fret if you missed it. She’s making recordings available.Reminder also that I’ll be speaking for Paulette Thursday evening on creative book marketing and bulk book sales; see the “Hear and Meet Shel” section
* Tipping the Point is a quick-start guide to viral marketing, using integrity and ethics–and incorporating many examples. In fact, there’s so much good stuff that I took the very unusual step of becoming a dealer and putting it up for download on my own cart. And let me tell you, something has to be really good for me to do that. I still can’t believe he only wants $9.95 for this! Please click here to get your own copy, and yes, I do benefit financially (a little, anyhow) from your purchase. http://shelhorowitz.com/go/tippingthepoint
* Author 101 University Rick Frishman is doing another Author101 University, Oct 30 & 31 in Las Vegas.
* Mark Joyner asks, “How can you add some creative juice to get people’s attention and stand out in this over-saturated marketing world we live in?” Maybe this video will give you some ideas? Especially if you’ve ever been interested in exploring affiliate programs.
* Jim Donovan, author of several bestselling books on having a happier life (and a long-time friend and occasional co-panelist), wants you to have a happy middle-aged and elder life. He writes, “If you didn’t know when you were born, how old would you be?” Are you ageless – full of energy and ready to go – no matter what your birth certificate says? Or does the prospect of aging leave you deeply concerned about what lies ahead? The rest of your life can be the best of your life:
* Two new no-cost offerings from The Blog Squad, known for their high-content programs:
Get the Best Out of Your Blog – Free 5-Part Video Course: http://www.kickstartcart.com/app/?Clk=3217930
Quality Blog Traffic – Free Audio Program: http://www.kickstartcart.com/app/?Clk=3217931
* A Search Tool That’s Better than Google? How about one that delivers your choice of results from Google, Yahoo, MSN, Yelp, Wikipedia and various other places–and displays results before you even click? Try it yourself at http://frugalmarketing.com/search.shtml#web — click where it says “Say Hello to Search 2.0? and start typing your query. You might want to bookmark this page, which also allows you to search all of my dozen-plus sites at once and even provides tips to help you find exactly what you want in any search (people have thanked me quite a few times for this little tipsheet).
* Judith and Jim’s “Bridging Heart and Marketing III (BH&M III) – the Soft Sell Virtual Conference,” October 8-18, online from anywhere in the world. The conference motto is “Marketing with Consciousness and Conscience.” Judith and Jim are the authors of The Heart of Marketing: Love Your Customers and They Will Love You Back, which I reviewed a few months ago

Some of the opportunities mentioned may pay commissions. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.

–> Hear & Meet Shel
* Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 17 on “Frugal, Ethical, and Creative Book Marketing-By the Book, Or By the Boxcar” (Sorry that we printed the wrong date late time.)
* Friday, September 18, interviewed on Business Ethics and Marketing by Ike Engelbaum) on his Entrepreneurship American Style radio show
* Wednesday, September 23, I’m doing a class for Hilton Johnson’s Global TeleClass organization, “The Magic Triangle: Turn Ethics Into Powerful Success.”
* Guest on Kim Smith’s Blog Talk Radio show, “Introducing Writers,” Wednesday, October 14, 8:30 pm ET/5:30 PT (book marketing).
* A book marketing teleseminar aimed especially for speakers: as part of her monthly membership program, Susan Levin from SpeakerServices.com interviews me on “Marketing Your Book Beyond the [speaking] Platform,” Thursday, October 29, 7 pm ET/4 p.m. PT. I exhibited at one of Susan’s life events a few years ago and I thought it was one of the best organized conferences I’ve ever been at, with top-name faculty and the most vendor-friendly attitude I’ve ever experienced (we vendors even got to attend all the sessions as part of our sign-up fee).

–> Which of Shel’s Books is Right for You?

–> New on the Sites, September, 2009

–> Administrative Information
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Published monthly since September, 2003 by Shel Horowitz

Shel Horowitz, 16 Barstow Lane, Hadley, MA 01035, United States

Earth Day: 3 R's (Reduce, Reuse, and Recycle)

There was a time when a lot of people would make jokes when they thought about Earth Day. After all, it’s a ‘holiday’ where you don’t get the day off and most people don’t really bother to celebrate or acknowledge. However, Earth Day is no laughing matter, because there’s nothing more important to humanity than our home: earth. In recent years, more people have taken on a ‘green’ way of thinking and Earth Day is starting to get the attention it deserves.

Earth Day was founded by a United States senator in the year 1970, but it has since grown to be an international holiday celebrated by the United Nations. Earth day is all about promoting awareness of the Earth’s environment and how to best preserve it for future generations. It has become clearer to us in recent years that if we don’t take action to help protect the environment, then there will be severe consequences.

Earth Day is all about 3 major tenets, known as the 3 R’s: reduce, reuse and recycle. Each of these elements is important to ongoing conservation efforts. While Earth Day is a day to promote these ideas, they really should become a part of every person’s everyday life if we want to make a real positive change in the environment.

Reduce means that you should try to reduce the amount of waste that you throw out. Trash is becoming a major problem all over the world – we throw out so much stuff that we’re running out of room to store it all. Reducing waste is all about being more conscientious about things that we buy and use.

It dies directly in with the second concept, which is reusing. Reusing means taking things we might normally just throw out and finding a new use for them. There are lots of ways to reuse all kinds of items that you might not think twice about throwing in the garbage. You can reuse old milk jugs or soda bottles and use them to store water or other liquids. Or you can turn your food waste into compost for your garden. You can even take would-be trash and do something totally unique and creative with it.

Recycling refers to a way in which you can essentially reuse things, even if not directly. Recycling facilities accept items such as aluminum cans, glass, plastic, paper, cardboard, and other items, and reprocess it to be used again. Many junk removal collectors have separate bins where people can put their recyclable materials to have them collected. Or, you can bring your own recyclables to a local center.

While those 3 basic R’s are a great place to start in a conservation effort, there are many other ways that we can help support the health of our Earth. Reduce doesn’t have to just mean reducing trash, for example. For instance, you can also try and reduce the amount of energy that use by buying energy efficient appliances or a hybrid car. The conservation options are nearly limitless; you just need to be willing to go the extra mile.

The environment can be better protected. If you are looking for a junk removal and Toronto garbage removal company. It is important for individuals to be mindful of what is in the trash and Toronto rubbish removal

Effective Social Media in 15 Minutes a Day–No-cost Teleseminar 9/22

Social Media & Webinar Expert George Kao: No-Charge Teleseminar on Success with LinkedIn, Twitter, Facebook in 15 Minutes Per Day — Please Mark Your Calendar for Tuesday, September 22, 5 PM Eastern/2 PM Pacific.

If you do one learning call this year, this might be the one to be on: Hands-on social media strategy call with George Kao, who is 10 times more knowledgeable about social media than I am (and I’ve been writing about social media since 1991 and actively marketing through it since 1995, so I’m not exactly a slouch), Tuesday, Sept. 22, 5 pm ET/ 2 PM PT. Register (no cost): http://georgekao.com/922s

Over the summer, I listened to *three* of his calls and was completely blown away. He has probably forgotten more than I’ve ever learned. Even the notes he provides on the call are actually more in-depth and useful than many entire books on social media; I’ve printed them out and keep in a file for reference, and that’s not something I do for many calls.

George, in addition to being an extremely smart guy, is a very giving person, an instinctive connector of others, and an excellent teacher–as well as an extremely ethical and successful businessman with great personal values and tremendous business value. In fact, he was an administrator for the biggest Sustainability MBA program in the US). If you’re at all curious about Facebook, Twitter, and other social media–or if you’ve been using these tools and not seeing the results you’re looking for– you WANT to be on this call!

He’s also incredibly organized and prepared, and makes everything comprehensible without being overwhelming.

Just to give you an idea: a few months back, he tagged several people in a Facebook post whom he respected in the dog-eat-dog world of marketing (I’m proud that I was one of them)–in such a way that it was only natural for those of us cited to network with each other. I developed a very important connection through that action of his.

Another result of this interaction was that I asked George if he’d do a call for my list, and then I brought in my friend Allison Nazarian to co-host the call because I felt George needed a bigger audience than I alone could bring him. So Allison and I will be co-facilitating, and probably taking lots of notes.

So whether you’ve been wanting to try social media to grow your business but didn’t know where to start, playing around with these networks but felt it was stealing all your time, or just want to communicate more effectively with family members a generation or two after you, this will be an hour very well spent.

I participate in a lot of teleclasses, but this one is special. Again, if you only pick one teleclass to attend in the next few months, make it this one. http://georgekao.com/922s (if it takes you to the middle of the page, just scroll back up).

PS: If you can’t make the call, there *will* be a replay available –but it will cost $80. So if you *can* make it to the live call, that’s your much more affordable option, at zero cost.

Shel Horowitz, 16 Barstow Lane, Hadley, MA 01035, United States

Green Committee Training

One of the biggest problems for any business wishing to install a Green program is the lack of good information and the void of a clear plan for corporate Greening. There seems little question that every business will eventually become a Green business, but how to get there is a journey into the unknown with very little instruction. Appointing a Green officer within the business seems like a good idea, but what qualifies an employee to take on the duties of a Green officer or even to participate in a Green Committee?

Green officers should not merely be appointed, or fall into the job because of a “Better-than-Average” environmental aptitude. A Green officer should be like other valued duties in the company. These workers need to be informed, trained, and clear on how to accomplish their job. Unfortunately, this knowledge has not been previously available in the marketplace until now.

The body of knowledge required and the methodology of Greening a business is staggering. A Green business simply does not have the time and talent to install a Green program. The size of properly Greening a business defaults most businesses into the ugly position of Greenwashing. Greenwashing, or “Token Green” means that a company does the minimum possible to earn the Green title, but makes it sound like Green is a major effort.

The Green Business League has trained hundreds of Certified Green Consultants throughout the U.S. and Canada, and now does similar programs in other countries as well. The Green Business League is now offering Green Officer Training for anyone who is presently or hopes to be an in-house Green officer. Green Officer Training is offered in live two and a half day classes or online. The live classes are highly recommended whenever there is a choice.

Green Officer Training begins with the core elements of Green, Sustainability, Conservation, and Pollution. These four segments are actually the “Four Corners of Environmentalism.” The training program also covers global warming, carbon credits, indoor air quality, energy, waste, paperless office, and the Green Supply Chain as well other needful subjects. The course provides more than 250 pages of vital text and a large amount of important supporting information. The Green Officer Training is remarkable in its capacity to provide a broad array of on-target information in a well-prepared package.

Information gradually gives way to the practical side of a step-by-step process for Greening any kind of business. Unlike the LEED program, the business need not own the building. The business may rent, lease, or own the facilities. This is because the program is keyed on “Green Practices,” meaning the daily operation/function of the business.

Most attendees will be surprised to learn that Going Green will produce a potentially strong cash savings for any kind of business. Students will discover that the Green process will bring numerous efficiencies to their company. Greening a business actually includes a number of applications that will often save the company money, increase profits, and improve worker performance.

Ultimately, the Green Officer Training provides a clear path for Green business certification. All Green improvements carry a point value in this system. When a company reaches on hundred points, the company can apply for this trademark certification from the Green Business League/. Practically speaking, this training program offers a clear solution that cuts through the Greenwashing and mystery to allow company to be “Authentically Green” using a truly independent review and certification.

Every Green business needs to train a Green Officer to make the program effective. Avoiding Greenwashing is a very important factor in a marketplace that is full of Green Hype. Send your Green Officer to a two day training that will qualify them and teach them that Going Green saves the company a a lot of money. Green Business League is the leader in the Green Practices program.