[Clean & Green Club] Expert Interview, Book Recommendation & Spotlight

What’s Inside:
* Expert Interview: Alicia Polak, CEO of Khaya Cookies
* Clean & Green Spotlight: PrintResponsibly.com
* Recommended Book: Free: The Future of a Radical Price
* Special Offer: Attend this Powerful Publishing Seminar as My Guest
* Earn a BIG Commission: Hook Me Up With a Paid Gig in/Near Switzerland
* The Coolest URL Shortener Ever
* Changing the Business Model: Fee for Service, Instead of Fee per Hour
* Hear & Meet Shel

——————————

————————————————
Expert Interview: Alicia Polak, CEO of Khaya Cookies
——————————————————————————

Alicia Polak, CEO of Khaya Cookies in South Africa. Former Wall Streeter who gave it up to provide jobs making organic cookies in the townships. Focus on economic development and job creation for women in marginalized communities, how a global company looks at sustainability/how to be Green when you’re in an import business, keeping costs down with partnerships, and organic health benefits.

(If you’re a Clean and Green Club member or subscriber, click here to read the rest:
http://thecleanandgreenclub.com/may-expert-interview-alicia-polak-ceo-of-khaya-cookies/
If you’re not, remember that you can get a two-month free trial by buying a copy of Guerrilla Marketing Goes Green and then registering your purchase at http://guerrillamarketinggoesgreen.com/bonuses )

——————————————————————————
Clean & Green Spotlight: PrintResponsibly.com
——————————————————————————

When I spoke at the Go Green Expo in New York City a couple of months back, one of the companies exhibiting there was a wind-powered printing company from New Haven, offering attractive pricing, eco-oriented design templates, and of course, FSC-certified and/or recycled paper. I have actually seen their wind turbine when I take the bus from New York back home to Massachusetts; it’s visible along the coast, just as my bus turns up I-91.

(If you’re a Clean and Green Club member or subscriber, click here to read the rest:
http://thecleanandgreenclub.com/clean-green-spotlight-printresponsibly-com/
If you’re not, remember that you can get a two-month free trial by buying a copy of Guerrilla Marketing Goes Green and then registering your purchase at http://guerrillamarketinggoesgreen.com/bonuses )

——————————————————————————
Recommended Book: Free: The Future of a Radical Price
——————————————————————————

The influential author of The Long Tail has once again broken new ground. He argues persuasively that the price of anything that can be digitized, and the price of even many things that are based in physical space inexorably gravitates toward zero–and then, even though it might be counterintuitive, demonstrates a seemingly infinite number of ways to monetize your free offerings.

Sometimes, free is a desperate response to a market gone out of control, as in Monty Python’s bold move to stop piracy by giving away their best stuff online, telling people to get clean copies instead of the low-quality stuff that was circulating. The troupe created a whole new generation of fans, saw an astonishing 23,000 percent sales increase, and shot to #2 on the Amazon video list.

(If you’re a Clean and Green Club member or subscriber, click here to read the rest:
http://thecleanandgreenclub.com/recommended-book-510-free-the-future-of-a-radical-price/
If you’re not, remember that you can get a two-month free trial by buying a copy of Guerrilla Marketing Goes Green and then registering your purchase at http://guerrillamarketinggoesgreen.com/bonuses )

——————————————————————————
Special Offer: Attend this Powerful Publishing Seminar as My Guest
——————————————————————————

When I went to Fred Gleeck’s publishing seminar just before BEA a few years ago, I was blown away both by the quality of information, and by how much the approach Fred and his co-presenters advocate was different from that promoted in most publishing seminars I’ve been to.

I’m going back again this year, as a paying registrant: Monday, May 24, in New York. If you’re coming into town for Book Expo, you might want to extend your stay. It’s only $97, and the presenters include Bob Bly, who has helped many freelance copywriters and information marketers get started (I was influenced by one of his books in the 1980s, as I was setting out my shingle as a copywriter). With only four presenters, it should be good, deep content. You can learn more about it here:
http://www.publishingseminar.com/

At $97, it’s definitely a bargain. But how about if I told you that you could come as my guest? Fred noticed my registration and wrote to me offering three comp admissions for my “best customers.” On a first-come, first-serve basis, I will offer you one, while they last, if you:

* Hire me to speak to your group or conference, at my usual rates
* Sign up for a year as a paid member of The Clean and Green Club
* Buy 20 or more copies of any of my paperback books (or a mix of titles)
* Contract with me to manage your next book publishing project

——————————————————————————
Earn a BIG Commission: Hook Me Up With a Paid Gig in or Near
Switzerland
——————————————————————————

ForumDavos has invited me back to speak at the end of March, 2011. I’m looking for a paid engagement to dovetail with that trip, and I’ll pay 25 percent of my fee ($5000 is my standard price) as a finder’s fee if you connect me with one.
——————————————————————————
The Coolest URL Shortener Ever
——————————————————————————

I’ve been a fan of Will Bontrager’s nifty little utilities for a long time. Here’s one I liked enough that I asked Will if I could
be an affiliate for it. So much functionality, such a low price! The biggest benefit is it brings “link juice” to your OWN domain, if you’re passing on something from one of your own sites.
Read more here: http://www.frugalmarketing.com/goshort.shtml

——————————————————————————
Changing the Business Model: Fee for Service, Instead of Fee per Hour
——————————————————————————

You’ve been telling me, and I listened. I’ve heard a lot recently that many of you are uncomfortable with the open-ended per-hour pricing I’ve been using forever. So I’m moving a number of services over to flat fee. If you need to get a press release, a book cover, even an entire book written, now you’ll know exactly what it’ll cost.

Click here to see the pricing:
http://www.frugalmarketing.com/markettotheright.shtml

——————————————————————————
Hear and Meet Shel
——————————————————————————

* May 24, I’ll be at Fred Gleeck’s Publishing Seminar in NYC, and then the 26th and 27th I’ll be walking the floor at Book Expo America. Which leaves Tuesday as a day to make appointments. Know any Green superstars in New York I should be talking to?

* Tuesday, June 8, 3 pm ET/noon PT, Andy O’Bryan interviews me for AudioMotivation.com, on how to communicate the value in your values. More info: support@AudioMotivation.com

* June 9, I’ll be interviewed again for the Guerrilla Marketing Association’s weekly calls–this time by Alexandru
Israil from Romania, 7 p.m. ET/4 p.m. PT. Contact:
alexandru.israil (at) gmail.com

* June 15, I’ll be Linda MacKenzie’s guest on the Creative Health and Spirit Show, on HealthyLife.Net radio, 11 a.m. ET/8 a.m. PT. Linda has interviewed me a few times in the past, and is actually the CEO of this Internet radio network.

* June 15, I’m also supposed to be speaking later in the afternoon at Holyoke (MA) Community College as part of a major business gathering. Don’t have details yet.

* June 19, I’m in dialogue with Co-op Power about presenting at their event at Nuestras Raices, a community farm in Holyoke, MA.

* SolarFest is now confirmed, most likely Sunday, July 18, in Tinmouth, Vermont. This is a wonderful event; I attended several years ago, and you can read about that year’s festival here:
http://www.frugalfun.com/solarfest.html For this year’s,
http://solarfest.com/

* Boston GreenFest 2010 takes place August 19-21, 2010, and I’ll be on the program (don’t know yet exactly when). One of the cool things about this event will be a display of cars that traveled 100 miles (from Greenfield, MA, near me) on a single gallon of gas. http://www.bostongreenfest.org

* September 19, I speak at Live Green! in Norwalk, CT.
Contact: sweicker (at) sbweventsgroup.com

* October 2, I’m speaking at the second annual Self-Publishing Book Expo in New York City, http://selfpubbookexpo.com/

* October 12 at 7 p.m. ET/4 p.m. PT: My third annual presentation to the MUSE Online Writers Conference. This time,
Selling a Self-Published Book to a Traditional Publisher

——————————————————————————

Shel Horowitz, 16 Barstow Lane, Hadley, MA 01035, United States

Advertisements

One response to “[Clean & Green Club] Expert Interview, Book Recommendation & Spotlight

  1. Pingback: Shel Horowitz’s Clean and Green Newsletter, August 2011 | Ethical Global Business Resources

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s