Monthly Archives: July 2010

The Spirit Level: Why More Equal Societies Almost Always Do Better

“Compelling new evidence presented by The Equality Trust shows that more equal societies – those with a narrower gap between rich and poor – are more cohesive, healthier, suffer fewer social problems and are more environmentally sustainable. In view of these findings I am committed to making the UK a more equal society as the most effective means of building a better society. I will therefore actively support the case for policies designed to narrow the gap between rich and poor; and engage with the debate on which measures should be implemented to achieve that aim.”

There are lots of ways to take action for The Equality Trust. No matter how little time you have available, there is something you can do – go to The Equality Trust website for more information

Click here or the image to buy “The Spirit Level: Why More Equal Societies Almost Always Do Better” from Amazon UK

Ethical Events in the UK

These coming events may interest you.

Thursday August 12th at 6.30pm – Bill Kerry is a co-founder of The Equality Trust will talk about the book is “The Spirit Level: Why More Equal Societies Almost Always Do Better “written by Richard Wilkinson and Kate Pickett and which makes it abundantly clear that bringing about a fairer, more equal society is not just ethically correct but politically essential.

More information at

Wednesday August 18th at 7.0pm UK time – a Webinar on Ethical Fashion. Pamela Ravasio will lead the a webinar on this topic. Pamela’s background is in IT, marketing & market research, and product development. After years as a professional in Tokyo, Japan, she relocated to London in May 2009 were she now specialises in ethical fashion, specifically sustainable supply chains, Asian markets, and DIY fashion.

More information at

Tuesday August 24th at 6.30pm – Human Rights and Disability. Speaking at that meeting will be Stavroula Alachiotis, Learning Support Manager,at Newham Sixth Form College. Stavroula is involved in developing a strategy for inclusion within the school and firmly believes that inclusion is essential for human rights. Linda Jordan from Newham will also talk about how to develop a strategy for inclusion.

More information at

Wednesday September 15th at 6.30 – Social Media, Enterprise and Action. Have you ever wondered how social action networks can be used to help enhance social action or even get enterprises up and running? And do you know what help you can get if you want to develop either of these. This meetup will try to address these questions. We will have three speakers leading us on this topic.

More information at

Wednesday September 29th – Ethical Fashion – meetup in London at 6.30pm. The fashion industry arches from agriculture, over design, manufacturing, transportation, to marketing, advertising, waste management and recycling. If we talk fashion, fibres, fabrics, clothing, we have no choice but to also talk about Environmental Damage And Pollution, Human-Rights Breaches, Carbon Footprints, Waste, Social Phenomena such as consumerism.In this meeting we hope to
Discover how broad and deep the impacts of the fashion industry and its current practises are onto the world we live in. Discover the importance of design as a vehicle to bring change about. Discuss what needs to be done to bring long-lasting change about, both in industry business practises as well in consumer behaviour.

More information at

Be Environment-Friendly Help Make This World Better

Disasters have brought in tremendous harm to most areas around the world. The earth is unwell and as time goes by the world is at its worst. I am sure you have seen in the news the numerous worst situations and catastrophes that required a quick aid from all of us as well as proper prevention for more unforeseen calamities that are about to arrive. Air and water pollution, oil spills, earthquake, flash floods and global warming have greatly caused enormous deaths in numerous nations. There are growing new, non-profit organizations that have been positively cooperating with the government to provide the required environmental services and remediation for areas that are afflicted by disasters.

Indeed all these non-profit organizations have been an enormous help yet it is not really enough to solve environmental problems or to have an immediate solution on the situation. What the world needs is the help of all individuals in this world. It is because in our simple ways we can help heal the world.

Simple ways to help make a change:

* Correct garbage disposal

* Recycling

* Avoid the utilization of air sprays as it can result in a great destruction in our ozone layer

* Plant trees

* Help save water and energy

We must not hang around for disasters to come about and suffer its undesirable effect in our planet. We need to try to stop it to happen the best way we could. I intensely motivate each and everyone to join non-profit organizations in their humanitarian advocacies since this can aid a lot not only the damaged areas yet as well as our loved ones and others who suffered unwelcome misfortunes.

Let’s help cooperate with the authorities in order to know what we can essentially do to assist for the remediation of our environment like providing the vital environmental services.

Actively taking part in eco-friendly activities is a tremendous help for the environment, for Mother Nature, for the entire world and for us human beings. We’ll not only experience a lot of friends yet reap the rewards of a clean, healthy and safe environment.

We’re here to pass on the news because some of us are not mindful of the real scenario of our planet. We’re motivating everybody to join in making this world a better place. With the suitable environmental services we can mutually help make this world turn out to be better while not worrying about unfortunate occurrences and outbreak diseases. Let’s make a change, get started in taking care of our surroundings. Begin in your own very simple ways.

Leo Bone is an environmentalist. He is a leader of a non-profit environmental services and remediation group. He agrees that environmental services can help save planet earth.

Mobile Phone-Charging Footwear: Walk (A Lot) To Speak

I truly want a pair of Orange Power Wellies, mostly so I could declare that I am wearing “wellies,” a term we just do not make use of enough on this area of the pond. But additionally because they’re very cute thermoelectric rubber boot footwear which charge your own mobile phone making use of warmth out of your feet. These can come in very handy whenever hiking, camping, or engaging in other activities that lend themselves to wellie wearing yet not necessarily to electrical power outlets.

U.K. mobile rider Orange teamed with green-energy company GotWind to create the shoes which feature an electrical-producing sole that converts feet heat straight into an electrical current. This particular “welectricity,” as they are calling it (geddit?), can be employed to recharge a cell phone, which you connect on to the top of the wellie for the boost.

The prototype Wellington boots will make their debut at the U.K.’s Glastonbury performing arts festival, an enormous open-air entertainment blowout which this particular year runs from June 23 up to June 27. A lot of festivalgoers camp out, making it a smart spot to show off a model eco-friendly kinetic charger. We hope we understood how much the Orange Power Wellies will cost once they hit the broader market.

We all can say for certain that twelve hours of stomping through the festival’s muddy grass with the boots will continue to keep your own feet dry and supposedly provide you with enough energy to charge a cell phone for one hour. Put simply, these wellies have been created for strolling–and you’re going to need to go plenty if you want to chat and text.

We have come upon other kinetic methods of charging gadgets, of course, which includes a “piezoelectric” rubber material out of Princeton and Caltech which generates electricity any time flexed and could one day locate its way into footwear which charge cell phones as well as other mobile electronic digital gadgets as the person strolls or jogs.

Regarding the particular Orange Power Wellies, power is collected by means of the so-called Seebeck consequence, in which a thermoelectric apparatus produces a voltage when there’s different temperatures on each side. The soles of the wellies have a range of semiconductor materials sandwiched between a couple of slim ceramic wafers; when warmth from the feet are applied at the top section of the ceramic wafer and cold is put on the opposite side (from the cold of the ground), electrical power is said to be produced.

This is not the first time Orange has conceived of sustainable technologies for that Glastonbury Festival. This past year, the business revealed a concept solar tent in conjunction with the opening of the actual event.

In case you definitely care about your future, be eco friendly. All of us could do this by choosing eco friendly products and participating in environment friendly activities. We only have one world to exist in so let’s stand up for this!

categories: environment,gardening,outdoors,science,technology,health,politics,society,home,family,education,communications,government,business

[Clean and Green Club] Frugal/Green Marketing Tip, Expert Interview, and Call with Shel

In This Issue…
* A Great Deal on the Clean & Green Club
* New Trade Association for Green Marketers
* Frugal/Green Marketing Tip of the Month
* Open Call with Shel
* Expert Audio Interview of the Month
* Hear and Meet Shel
* Friends Who Want to Help

A Great Deal on the Clean & Green Club

You’ve told us that we need to make membership in the value packed Clean & Green Club more affordable. So after some number-crunching and reconfiguring, we’ve brought the price down to only $250 for a full year, or $25.95 per month. Yup, when you buy a full year in one payment, you get all this for $4.80 per week. You could pay that much for a single cup of fancy-pants coffee!

And there’s no commitment required: If you don’t think we’re delivering the promised value, simply cancel and receive a refund for the unused portion of your membership (full refund if you cancel between 30-45 days; you must try it at least one full month to determine whether it has value for you).

Most similar programs range from $495 to $1295 per year-but just as Shel offers far more value in his books than many comparable titles, he wants to do the same in his membership program. Shel has made this so affordable because he wants to give you the benefit of the treasure-trove of knowledge shared by some of the top experts in both marketing and helping the environment. And yes, there’s a bit of an ulterior motive: Shel wants YOU to help
change the world, and if he can help you acquire the skills to do it, the world will take a shorter path to that higher plane.

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New Trade Association for Green Marketers

Want to be a founding member of a trade association for Green marketers? Shel is starting one! You can read his thoughts about how to set it up in a series of blog posts at

If you’d like to get notified when the organization is set up and ready to accept members (probably not for a few months), please leave your e-address at

Does Visibility Marketing Ever Serve a Purpose? Part 2:
Frugal/Green Marketing Tip, July 2010

Last month, we looked at the incredible effectiveness of visibility marketing in advancing social causes. Can it also advance a for-profit business, and do so without buying enormous amounts of expensive advertising? Can small businesses take advantage of this kind of messaging?

Clean and Green Club members, click here to continue reading:

If you missed part 1 last month:

Open Call with Shel

Member call (paid members only this time): Eco-Lessons from my recent trip to Costa Rica.

Expert Interview with Marcia Yudkin

Marcia Yudkin, 20+-year marketing veteran and widely published author who proves you can be an introvert, be extremely ethical, and still be a major marketing guru.

Clean and Green Club members, click here to continue reading:

Hear and Meet Shel

* SolarFest, in Tinmouth, Vermont (July 16-18). I’m speaking on Sunday, July 18, 2 pm: “Communicate the Value in Your Values – and Thrive: Effectively Marketing Your Social/Environmental Commitment.” This is a wonderful event; I attended several years ago, and you can read about that year’s festival here:
For this year’s,

* Wednesday. July 21 at 5pm ET/2 pm PT, Dave Mathison from Be The Media interviews me about green guerrilla marketing.

* Friday, August 6, 1:35 pm ET/10:30 a.m. ET (and Arizona time, which is where Hollis is), Hollis chapman interviews me over Blog Talk Radio on Green Guerrilla Marketing.

* Boston GreenFest 2010 takes place August 19-21, 2010, and I’ll be on the program (don’t know yet exactly when). One of the cool things about this event will be a display of cars that traveled 100 miles (from Greenfield, MA, near me) on a single gallon of gas.

* October 2, I’m speaking at the second annual Self-Publishing Book Expo in New York City,

* October 12 at 7 p.m. ET/4 p.m. PT: My third annual presentation to the MUSE Online Writers Conference. This time,
Selling a Self-Published Book to a Traditional Publisher

Friends Who Want to Help You

* One of my favorite books on how to get publicity over new media is Be the Media by Dave Mathison. Dave is branching out into online and in-person courses, very reasonably priced. While it’s a bit of hyperbole to call his three social media courses a university, it’s likely to be some very good training. Judge for yourself at: (affiliate
Shel Horowitz
Book shepherd, copywriter/marketing consultant, author, speaker Affordable, ethical, effective marketing materials and strategies “I show the world the *value* in your *values*.”

Twitter (best way to reach): @shelhorowitz

Sign the Business Ethics Pledge – Help Change the World
< / * 413-586-2388
Award-winning author of eight books. Latest:

Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson)
Blog on Corporate/Government/Marketing Ethics:

Shel Horowitz, 16 Barstow Lane, Hadley, MA 01035, United States

Solar Power FAQ's

1. Q. I live in an area where we get a lot of cloudy days. Is solar power for my home really worthwhile exploring?

A. Yes. You may end up needing more photovoltaic panels, or you might need to configure them differently, but there are very few places in the world where solar energy can’t be captured and either used to supplement existing power needs, or totally supplant it.

2. Q. Can I afford solar power?

A. Solar power energy systems remain somewhat higher than fossil fuel (coal, gas, oil) at the initial installation. The question may turn itself around to “Wow do you believe how much I’m saving with my solar power installation?” once you add up all the returns, like state and federal tax credits, rebates, net metering, and the money you won’t be paying…increasingly…to the utility company year after year.

3. Q. What is the difference between a solar hot water system and a solar power system?

A. Well, a solar hot water system is one component of a solar power system. It’s generally just a radiant hot water heater that in one of several ways captures sunlight and uses it to create hot water for your home. A solar power system, on the other hand, is a system that may consist of a solar panel array made up of photovoltaic (PV) panels, or a parabolic trough, or some other collection tool that uses the sun’s energy, converts it into electricity which you use to power your home in the same manner you would as if you were getting that electricity from the utility company.

4. Q. What maintenance do solar power systems require?

A. Very little. You’ll need to keep your collectors…photovoltaic (PV) panels, or whatever other collection system you have, free of debris, leaves and heavy snow. And that’s just about it.

5. Q. Is financing available for a solar power system?

A. Yes. It falls into the same arena as most other home improvement projects that are eligible for home equity loans. Check with your financial institution before you sign up, but since solar power systems add value to your real estate, most lenders are happy to help…assuming you have good credit of course.

6. Q. Do I need to consult a solar professional before I start?

A. That’s up to you. You can certainly proceed without one, especially if you’re willing to do a lot of research and develop a plan before you start. Often, though, having a professional pays big dividends in the end. They already know the mistakes you’re most likely to make, and can help you avoid them. Be sure to look for someone who’s been in the business for awhile and has a good reputation.

7. Q. Should I get more than one bid?

A. Several bids are almost always the best option. Not only can multiple bidders help you find the best price, they can also provide you with different installation options. Once you’ve made your selection of who to use, set realistic expectations on how long the work will take, and agree on exactly what you’re going to end up with. This can help to get your project completed when you want it done, and at the cost you are willing to pay.

8. Q. Will my photovoltaic (PV) system take up my whole roof?

A. This depends on how much power you need. For a 1000 watt system, you’ll need between 100-200 square feet of area (about the size of an average bedroom).

9. Q. What does net metering mean?

A. If you’re connected to a local utility, in most cases, they will install an additional meter that tracks how much energy you produce with your solar system, and how much you use during what hours. If you produce excess energy, it goes into the power grid and provides electricity for others. Your account is credited for this excess energy produced against any electricity you may pull from the utility grid.

10. Q. Am I really going to be making a difference in global warming if I move to a solar power system?

A. Yes, every little bit counts. Maybe you won’t see it today or tomorrow, but every person who’s not getting their power from a fossil fuel energy source is making a difference. When you consider 53,000 pounds of carbon dioxide is what the average American puts into the atmosphere every year with the fossil fuel energy they use, consider how much cleaner the air becomes when even one average American doesn’t put 53,000 tons of carbon dioxide into the air. Yes…you can make a difference.

Learn more about home solar power. Stop by Timothy Peters’s site where you can find about other solar energy topics: