Category Archives: ethical

Business and Marketing for a Better World Telesummit

image courtesy of

image courtesy of

Shel Horowitz has just launched a new Business For a Better World website and his first offering is a fantastic collecction of teleseminars.

The first Business and Marketing For a Better World Telesummit begins on Tuesday March 11.  16 Green Biz /Marketing Experts draw from both the green world and the marketing world and will be offering stellar content on both sides – and all are exclaiming over the great presentations in the series.

Once you’re registered (no cost), you can listen to each call at no charge on the day it’s listed, with the added bonus of each presenter having at least one no-charge, no-obligation gift for you.

These are not “the usual suspects.” In fact, several haven’t ever shared in a forum like this before. This articulate and passionate group has a lot to share, and you’ll be glad you joined in.

Take a trip over to Shel’s new site and register for this amazing event


It’s Christmas – The Best Time To Think about Ethical Fashion

Pamela Ravasio will present a webinar that looks at clothing manufacturing and pollution and the importance of thinking and buying ethically.

The webinar will take place on Monday, December 12, 2011, 7:30 PM (GMT)

Sign up for the Webinar at 21st Century Network’s Meetup page here

Pamela is a freelance business consultant for ethical fashion SMEs, a market researcher and a journalist. Pamela is further the founder and managing editor of Shirahime (, a blog 
that focused on the topic of sustainability in fashion, and which in 2011 won the prestigious ‘Observer Ethical Award’ in the 
category ‘ethical blog’. Pamela has previously given a webinar and organised a meetup on ethical fashion.

A new investigative report from Greenpeace, entitled ‘Dirty Laundry’, profiles the problem of toxic water pollution resulting from the release of hazardous chemicals by the textile industry in China. The investigations focuses on two facilities that were found to be discharging a range of hazardous and persistent chemicals with hormone-disrupting properties. These results are indicative of a much wider problem that is posing serious and immediate threats to both our precious ecosystems and to human health.

In the follow up research commissioned by Greenpeace International (‘Dirty Laundry 2’) it is revealed that clothing and certain fabric-based shoes sold internationally by major clothing brands are manufactured using nonylphenol ethoxylates (NPEs). NPEs — which are used as surfactants in textile production. They break down to form toxic substance called nonylphenol (NP) which is a persistent chemical with hormone-disrupting properties that builds up in the food chain, and is hazardous even at very low levels.

While Greenpeace did only analyse dye houses and brands that are – in the global context – ahead of their peers, the more worrying fact is: the vast majority of clothing brands have no means of telling if and what toxic substances are used in the manufacturing of their collections. And maybe worse: for a vast range of chemicals used in textile manufacturing, the long-term impacts on human and animal health and the environment are unclear, or even unknown, till this very day.

Greenpeace is challenging industry leading brands brands and suppliers to become champions for a toxic-free future – by eliminating all releases of hazardous chemicals from their supply chains and their products. And also governments have a crucial role to play by putting suitable frameworks into place and enforcing adherence and retrospective accountability.

The webinar will take place on Monday, December 12, 2011, 7:30 PM (GMT)

Sign up for the Webinar at 21st Century Network’s Meetup page here

$25K for the Greenest Family in NYC Tri-State Area–special from Shel Horowitz

For those of you reading this in the NYC Tri-State Area, PrincipleProfit author and ethical marketing guru, Shel Horowitz, pushed this my way so I’m pushing it your way!

I am always thinking of you, my readers–so when I saw this in this morning’s Help a Reporter, I stopped what I am doing to tell you about it. I know nothing about this other than what is below, but it certainly seemed worth passing on. If I lived in the Tri-State area and had kids the right age, I’d enter myself.

HARO is a no-charge service that sends reporter queries three times a weekday.
You can subscribe at

I suggest you respond with two or three bullets and a sentence or two about your qualifications – let them follow up later)–the faster the better.

Please respond to the reporter *using the address in the body of the request* (I wouldn’t mind being copied but if you only send to me, I won’t forward it) with HARO as the first word of the subject line.

Remember–I didn’t write this and can’t answer any questions about it. All I know is what’s below.

18) Summary: CASTING: How green is YOUR family?

Category: Entertainment and Media
Media Outlet: Anonymous
Deadline: 7:00 PM EST – 8 December

How green is YOUR family? A NYC based media company is casting three families in the tri-state area to enter an eco-friendly challenge! We are looking for outgoing families who are comfortable on camera. Shoot dates will be mid-to-late January for two days in your home.

Here’s the deal! Each family will name one of their children (age 6-10) as team lead, and under the guidance of a green expert, each family will be asked to create solutions to (1) save water, (2) save energy, and (3) reduce waste at home, in their neighborhoods and in their schools. Each family will be compensated; however points will be awarded for each activity and the winning family will appear on Better TV and receive a $25,000 savings bond for their child’s college education.

Does your family have what it takes to win this challenge? Write a brief description explaining why, grab your favorite family photo, and submit to

Accurate Writing & More, 16 Barstow Lane , Hadley, MA 01035, United States

Adam Curtis and “Who cleans the toilets on the Enterprise?”

All Watched Over by Machines of Loving GraceNo longer having a TV means that I sometimes come across quality programmes well after they have been screened and only after they can be accessed by some of the video sharing sites.

I have been a big fan of Adam Curtis ever since seeing Century of the Self, my first Adam Curtis documentary and the one I came across recently,  All Watched Over By Machines of Loving Grace (aired earlier in 2011) did not disappoint. His views on modern society speak volumes to me and his latest BBC documentary did likewise.

The three part series can be found on vimeo at the following links:

This article from the Guardian discusses the series with Curtis
and this quote from the end of the article crystalises everything for me
“… the modern world is all about me, me, me … have we really given up on the hope of changing the world in our lifetimes? Or is that in itself an idea worth fighting for?”

There is an interesting blog entry by Adam Curtis covering Occupy Wall Street, 60s BritArt, Marcuse, Michael X on his blog at

My favourite extract from a comment towards the bottom of the page…
“There’s a question that is asked by trekkies over the long years that the Star Trek franchise has been active: Who cleans the toilets on the Enterprise? Marcuse and other philosophers never really ask this question. But the philosophers, pundits and professors know one thing for sure. It’s not them.”

This prompted an interesting exchange with a good friend about philosophy which went along the following lines.

Me: I took the Trekkie quote simply as a question of whether those who philosophise on states of mind, society etc take into account such practicalities of cleaning the bogs. If Nietzsche’s definition of work/slavery is not having two-thirds of the day to yourself, that’s a bit of a cop-out as that is relatively easy to achieve.

Equally interesting is his reference to “the Greek philosophers who went through life feeling secretly that…everybody who was not a philosopher was a slave.” He cops out again by not really defining philosophy cos I’m sure that those who clean the bogs definitely have some views on society, mind and life! Of course, Nietzsche may also have enjoyed cleaning the bogs whilst philosophising.

He also refers to “active men” – so if a banker considers that he has his 16 hour working day to himself as BLISSful enJOYment, he is not a slave? He is still however a C.U.Next.Tuesday in my eyes but in Nietzsche’s….?

I was just googling some stuff as I go along so I probably missed a lot of Nietzsche’s meat but it is probably all in the mind about “getting busy living or getting busy dying”.

Friend: Speaking of cop-outs, I’m bound to misrepresent the ideas of Nietzsche (or any philosopher). What I can say with confidence is what it is that I take from them. The first thing is that I don’t need Nietzsche to define the condition of slavery. What he distinguishes so powerfully for me is the differing moralities of master and slave. I should have made it clear that my bliss and joy are about perfect happiness at home, not at all like the example of the banker. Nietzsche’s ideas seem to have a lot in common with Kierkegaard’s and Ayn Rand’s; I love the former’s Fear and Trembling and the latter’s The Fountainhead. All three are obnoxious crypto-fascist totalitarians (especially Ayn Rand), but their ideas speak to me and inspire me to take great strides where I would otherwise faff and dither.

The World vs Wall Street

Stand with the Wall Street occupiers and demand real democracy – sign up at here

Thousands of Americans have non-violently occupied Wall St — an epicentre of global financial power and corruption. They
are the latest ray of light in a new movement for social justice that
is spreading like wildfire from Madrid to Jerusalem to 146 other cities
and counting, but they need our help to succeed.

As working families pay the bill for a financial crisis caused by corrupt elites,
the protesters are calling for real democracy, social justice and
anti-corruption. But they are under severe pressure from authorities,
and some media are dismissing them as fringe groups. If millions of
us from across the world stand with them, we’ll boost their resolve and show the media and leaders that the protests are part of a massive mainstream movement for change. 

This year could be our century’s 1968, but to succeed it must be a movement of all citizens, from every walk of life. Click to join the call for real democracy — a giant live counter of every one of us who signs the petition will be erected in the centre of the occupation in New York,, and live webcasted on this web page. Sign up now 

What have The English Channel, The Atlantic, Barons & Baronesses got to do with the NHS?

I had to repost this from Business Feedback Anonymous
Besides, The Channel and The Atlantic, this post reveals what Barons and Baronesses have got to do with the NHS…

Here is my letter to Baroness Morgan regarding the House of Lords vote (11th October 2011) on huge, dangerous changes to the NHS – this is part of the 38 Degrees campaign to save the NHS. See the end of this post for more information. Continue reading

[Clean and Green] Lots of Exciting News, Deep Sustainability

In This Issue…

  • Lots of Exciting News
  • Deep Sustainability
  • Another Recommended Book Twelve by Twelve, by William Powers
  • Hear & Meet Shel
  • Friends who Help

Continue reading