Tag Archives: advertising

Show Your Customers Your Eco Convictions

With an environmental catastrophe in the Gulf taking over the news in recent weeks, at present more than ever, people from all backgrounds understand the massive environmental requirement for adjustments in our individual choices and cumulative behavior and also for companies’ organizational culture and dedication to our one and only Planet’s future. Similar to the way that smoking has basically been pressed away from indoor public spaces moreover why it is not socially tolerable to text or chat on the phone whilst driving, we have also practically arrived at the tipping point for cultural awareness when it comes to reducing, reusing, and recycling.

The public gets it, and the green movement will continue to swell rapidly. Every big company that’s not continuously analyzing its processes and procedures for eco friendliness will face a possible public relations nightmare as we move into the current decade and beyond. It’s absolutely essential for small business owners and big corporations to solidify their eco conscious reputation as well. Companies must always remember that consumers possess choices. While customers critique sustainability in their own lives, they’ll also be contemplating your business. It’s more important than ever to show these prospective clients your corporate steadfastness to green practices.

It is really easy to go green and sustain the environment. A common way for a company to go green is by initiating some sort of company recycling program in the office. As a matter of fact, the newest trend is to get rid of the need to recycle altogether whenever doable. Effortless green practices consist of having your employees and clients go paperless or handing out reusable stainless steel water bottles, reusable coffee mugs or recycled shopping bags to help lower the usage of disposables. An additional smart way is to simply remember to turn the lights and business equipment off when going home from the workplace. Individual circumstances will vary, however you will likely find that many areas do not make available open recycling possibilities for the community, nor do are they doing much to encourage citizens or corporations to go green as of yet.

If your business finds a way to execute sustainable and recyclable business methods and office culture, despite existing roadblocks, then do not hesitate to blog about it as well as brag about it in a press release, and tell the story of your company’s eco consciousness and commitment to the environment. Be an advocate to your neighborhood, and help take out the barriers to recycling, with the practice of thousands of businesses we could inspire millions of consumers to make shifts of their way of life producing epic and fundamental change. The additional efforts to look after our earth during this period will eventually be recognized, improving your organization’s reputation as an eco leader and pioneer.

You can also benefit by making going green an integral part of your advertising approach. Passing out eco friendly promotional products at trade shows and career fairs is a subtle means to produce a memorable experience and encourage eco consciousness and awareness of world-wide green matters. Trade shows and job fairs are an excellent example of where your company must stand out over the competition, and eco friendly custom bags are an effective way to do just that. Not only do you pass out a reusable item together with your company’s brand and insignia that stays with the prospect for a long time but you happen to be presenting your corporate sense and devotion with the usage of sustainable and recyclable items. In this lackluster economy, your business must be admirable and unforgettable in the eyes of each probable customer, vendor, colleague and even a talented candidate for employment. Generally, a final decision isn’t made on the spot, so you must stand out and forever stay in the prospect’s mind, customized recycled trade show bags made entirely of one use plastic water bottles is a cheap and sociably admirable marketing technique as well as an ideal way to leave a quality long lasting impact on your audience and our Planet’s fragile future.

Albert Jefferson is an accomplished writer discussing eco and sustainability issues and spreading the word to companies to utilize eco friendly promotional bags to promote both their brand and awareness for the environment.

Green Committee Training

One of the biggest problems for any business wishing to install a Green program is the lack of good information and the void of a clear plan for corporate Greening. There seems little question that every business will eventually become a Green business, but how to get there is a journey into the unknown with very little instruction. Appointing a Green officer within the business seems like a good idea, but what qualifies an employee to take on the duties of a Green officer or even to participate in a Green Committee?

Green officers should not merely be appointed, or fall into the job because of a “Better-than-Average” environmental aptitude. A Green officer should be like other valued duties in the company. These workers need to be informed, trained, and clear on how to accomplish their job. Unfortunately, this knowledge has not been previously available in the marketplace until now.

The body of knowledge required and the methodology of Greening a business is staggering. A Green business simply does not have the time and talent to install a Green program. The size of properly Greening a business defaults most businesses into the ugly position of Greenwashing. Greenwashing, or “Token Green” means that a company does the minimum possible to earn the Green title, but makes it sound like Green is a major effort.

The Green Business League has trained hundreds of Certified Green Consultants throughout the U.S. and Canada, and now does similar programs in other countries as well. The Green Business League is now offering Green Officer Training for anyone who is presently or hopes to be an in-house Green officer. Green Officer Training is offered in live two and a half day classes or online. The live classes are highly recommended whenever there is a choice.

Green Officer Training begins with the core elements of Green, Sustainability, Conservation, and Pollution. These four segments are actually the “Four Corners of Environmentalism.” The training program also covers global warming, carbon credits, indoor air quality, energy, waste, paperless office, and the Green Supply Chain as well other needful subjects. The course provides more than 250 pages of vital text and a large amount of important supporting information. The Green Officer Training is remarkable in its capacity to provide a broad array of on-target information in a well-prepared package.

Information gradually gives way to the practical side of a step-by-step process for Greening any kind of business. Unlike the LEED program, the business need not own the building. The business may rent, lease, or own the facilities. This is because the program is keyed on “Green Practices,” meaning the daily operation/function of the business.

Most attendees will be surprised to learn that Going Green will produce a potentially strong cash savings for any kind of business. Students will discover that the Green process will bring numerous efficiencies to their company. Greening a business actually includes a number of applications that will often save the company money, increase profits, and improve worker performance.

Ultimately, the Green Officer Training provides a clear path for Green business certification. All Green improvements carry a point value in this system. When a company reaches on hundred points, the company can apply for this trademark certification from the Green Business League/. Practically speaking, this training program offers a clear solution that cuts through the Greenwashing and mystery to allow company to be “Authentically Green” using a truly independent review and certification.

Every Green business needs to train a Green Officer to make the program effective. Avoiding Greenwashing is a very important factor in a marketplace that is full of Green Hype. Send your Green Officer to a two day training that will qualify them and teach them that Going Green saves the company a a lot of money. Green Business League is the leader in the Green Practices program.