Monthly Archives: July 2009

Global Warming vs Natural Climate Change

by Janet Corby

Do you ever feel like you know just enough about global warming to be dangerous? Let’s see if we can fill in some of the gaps with the latest info from real global warming experts.

Scientists, together with us environmentalists, are constantly warning politicians that time is running up but that doesn’t seem to bother them, especially now in times of recession. Revive economy or save the planet? Scientists and economists can agree with Buddhist monks and Christian activists that ruthless destruction of natural habitats is evil and careful preservation of birds and butterflies is good. The worldwide community of environmentalists-most of whom are not scientists-holds the moral high ground, and is guiding human societies toward a hopeful future. Scientists are human; they do not wait for proof. Many devote their professional lives to seeking evidence for hypotheses, especially well-funded hypotheses, they’ve chosen to believe.

Temperatures were high at that time due to the peculiarities of the Earth’s orbit. During the Pliocene (2-5Ma) before the Quaternary ice age began, temperatures were also significantly warmer than today. Temperatures have steadily increased at around a quarter of a degree for every 1,000 years. During the last 100 years temperatures have increased by twice that amount.

Think about what you’ve read so far. Does it reinforce what you already know about global warming causes? Or was there something completely new? What about the remaining paragraphs?

Human activities have altered the chemical composition of the atmosphere through the build-up of greenhouse gases – primarily carbon dioxide, methane, and nitrous oxide. The heat-trapping property of these gases is undisputed although uncertainties exist about exactly how earth’s climate responds to them. Humans measure warmth as temperature which is a measure of the amount of heat contained in a physical object. One can envision this concept by thinking of a pot on a stove.

Global warming is one of the most hotly debated issues today. Cars have been identified as one of the leading contributors to the escalating global warming problem. Global warming is a huge risk. We’re not just talking about retiring our winter coats in favour of lighter jackets. Global warming is one of those era-defining issues for which perception is reality. And if that perception shifts-and it could shift quickly-the economic impact on energy companies will be swift and lasting.

Global warming had changed their habitat, so to speak. Global warming, as you may already know is the process that describes the earth’s temperature rise. This rise in temperature is because of greenhouse grasses. Global warming and climate change are the biggest problem we are facing today well at least this is what scientists say. There are of course still some that do not believe in global warming and they look at it like some crazy invented thing made by Al Gore and other scientists.

So now you know a little bit about global warming causes. Even if you don’t know everything, you’ve done something worthwhile: you’ve expanded your knowledge.

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The Successful Green Business

by R Michael Richmond

We have entered a new period of environmental awareness. The right to assert a Green business status is not the same as brushing on a new coat of green paint. Unfortunately, there are simply too many companies claiming to be a Green business without actually earning their right to be a certified Green business. The idea of an authentically Green business demands that the aspiring Green business literally earn the Green credential through a process that has clear standards and compliance options rather than a mere Internet logo purchase.

To gain a proper perspective on the environmental issues before us, it is now well understand that we are a world in trouble. Our resources are at risk of depletion. Our air, water, and soil has been badly abused. And, we are facing the largest population in history that will soon swell to 9 billion people worldwide. With these facts threatening to destroy us and the generations to follow, making Green claims for your business should be more than token efforts and marketing hype that conceal the true nature of your company.

The Green Business League has set an industry standard when it comes to Green business, and their 100 point system allows everyone to participate. Moreover, the process is all-inclusive. you need not own the building or offer a product to get involved. You need only make a commitment to installing basic Green practices in your daily operation.

Marketing seems to be a license to make truth fit a given situation rather than making the situation fit the truth. Greenwashing bends, rips, and stretch the environmental benefits until they barely stand for anything. Regardless of the intent, there is a growing number of consumers who are asking whether companies promoting their Green virtues are honestly Green, or not. Too often, they are finding that they have been lied to, and they will abandon Greenwashed companies for ones that are authentically Green.

To be an authentically Green business, the changes need to be internal as well as showing only externally. It goes back to the saying, “If you are going to Talk the Talk, then you should Walk the Walk.” This seems to be self-evident except when it comes to marketing efforts. At that level, the truth is a common casualty because the business must survive and grow. Essentially, it has been acceptable to sacrifice Green on the altar of business opportunity.

Credible Green claims need to be backed by actual Green practices that are implemented in the daily operation of the business. When a business actually functions as a Green business, the dynamics change. Environmentalism requires universal participation rather than doing only the minimum required to make a Green claim. Since most people has limited knowledge on the subject, it is best to get the assistance of a certified Green consultant. The added benefits is a better Greening project, Green certification, and your business will save thousands of dollars in the process.

The intelligent way to pursue an authentically Green business. It is also the best way to launch a marketing campaign that will work. With growing awareness, Green businesses will attract a loyal group of environmentally-aware consumers. These people will go the extra mile and spend the extra dollar because they actually believe in the cause. Going Green will attract more customers and keep them coming back again and again. It does pay to be an authentically Green business in the growing marketplace.

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Positive Power of Principled Profit, July 2009

–> Positive Power Spotlight: U.S. Cellular: “Ethics Pays”
Our new book, The Pursuit of Something Better, tells the unlikely story of how a little-known, mid-sized wireless carrier – U.S. Cellular – transformed itself into a competitive terror admired by customers, employees, and investors alike on a platform of values. In an industry not known for its high ethical standards, U.S. Cellular made ethics its calling card; over the past nine years, at a time when much of American industry was in a profits-at-any-cost mode that would ultimately prove disastrous, this company has demonstrated that acting ethically can be a powerful competitive advantage. Click here to continue reading: http://tinyurl.com/pp0709

–> Another Recommended Book: The Pursuit of Something Better
Can a mediocre company (whose main USP is dominance of markets too small for others to bother with) transform into something truly great? If U.S. Cellular’s experience is any indication, the answer is a very strong yes. It isn’t easy, quick, or cheap–in fact… Click here to continue reading: http://tinyurl.com/pp0709

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). Wiley will publish it in 2010. But my problem is… my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. To put it another way, Principled Profit shows you how to find the *value* in your *values.* So I’ve got a deal for you! Find out more and learn how you can get a discount on Principled Profit plus two bonuses! http://tinyurl.com/pp0709

–> Friends Who Want to Help, July 2009
* Most books about sales don’t talk much about *the emotions of the salesperson* and how they affect the sales process. I took a look at, 30 year top producer Paula Pagano’s new book Secrets of a Top Salesperson – How Emotions Make or Break the Sale, and was instantly taken her with raw honesty and heartfelt humor about the emotional journey of succeeding in sales. Buy a copy of Paula’s book during the launch promotion, and you will instantly receive several hundred dollars of bonus gifts from experts-workbooks, audio materials, and coaching-including free sales coaching by Paula a well as a special gift from me.
* ProfitMart, created by brothers Rick and Ron Davies, allows anyone to get started with affiliate marketing. It’s a system that helps you generate traffic and turn it into affiliate commissions. They’ll install the system for you and help you get up and running in 24 hours or less without worrying about the technical side of creating a website or setting up affiliate links. I haven’t personally used this system or reviewed it yet, but Ron is a friend and so I’m sharing this with you.
* Note: George Kao social media workshop is postponed to the fall. Details to follow next month.

Some of the opportunities mentioned may pay commissions. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.

–> New Web Portal Puts All of Shel’s Stuff in One Place
Something I’ve wanted to do for a long time: have a single page that lets people sort themselves out according to what you’re looking for and how I can help. With over a dozen websites, it was getting pretty complicated. This page starts with several options for types of services, continues to a website directory, and then has a bio and contact options. Would love to hear what you think of it. http://shelhorowitz.com/

–> Media Coverage of Shel, May and June ‘09
* An Associated Press story that quoted me about a la carte vs. full-service public relations ran in USA Today, BNET.com, and Examiner.com, among other places.
* Writing, networking, and/or publishing tips on West Coast Writers blog SPAWN’s newsletter (members only), CommonSenzComm blog, Ask Wendy–The Query Queen,
* Full-page Q&A interview on social media for Our Blook.
* Dafna Michelson is traveling to every state in the U.S., interviewing people who are making a difference in some way. I was one of seven people chosen to represent Massachusetts. The text is posted, and she’s promised to post video as well.
* Kare Anderson featured my story of how a giving attitude led to my next book contract, on the How We Partner blog.
* Blog Talk Radio interviews on book marketing: with Astrid Stromberg in the U.K., and another show with Deidre Hughey on AuthorBuzz. This was a repeat appearance on Astrid’s show; she’d had me on a few weeks earlier to talk about business ethics.
* Another radio show on ethics: the nationally syndicated Midweek Politics with David Pakman (I’m 17 minutes and 46 seconds into this one-hour show).
* Toilet Paper Entrepreneur quoted me on success versus failure.
* My frugal dating segment on ABC News has aired several times. Still waiting for the other segments we taped.
* Also frugal dating tips for the Hattiesburg (MS) American, and a frugal travel tip on homestay organizations for Explore Howard County, an online publication from a newspaper in Maryland. And even an interview in an article about local alternative currencies for The Morning News (Springdale, AR)–I used to be on the Board of our local currency, back in the day.

–> Hear & Meet Shel
* Principled Profit: The Good Business Radio Show, alternate Mondays, 4 p.m. Eastern, over ValleyFreeRadio.org (in the Northampton, MA area, 103.3 FM).
* The Africa speaking tour is not happening in July, but may be possible for January. If you have any contacts who could come aboard as sponsors, please let me know
* Shel addresses the Holyoke, MA Rotary Club Tuesday, August 11, Noon ET
* If you’re in Western Massachusetts and want to see some amazing art, my stepfather, Michihiro Yoshida, is having another one-man show at the Burnett Gallery, Jones Library, Amherst.
* Paulette Ensign’s Publishing Prosperity Mastermind

–> Which of Shel’s Books is Right for You?

–> New on the Sites, July 2009

–> Administrative Information
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Click here to continue reading: http://tinyurl.com/pp0709

Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Shel Horowitz
16 Barstow Lane
Hadley
MA 01035
United States